Cookie Policy
This Cookie Policy describes the cookies and similar tools used by blueecoline.com. The website is static and, by default, does not enable analytics cookies or other non-necessary tracking tools before the user's choice.
Categories used
Necessary technical tools. These are required for website operation, security and storage of the cookie choice. They do not require consent but are described in this policy.
Analytics. With the user's consent, the website may enable Google Analytics 4 to produce aggregate statistics on website use and improve content, navigation and performance. Google Analytics is not loaded before analytics consent.
List of tools
| Name / service | Purpose | Category | Duration |
|---|---|---|---|
| bel_cookie_consent_v1 | Stores in the browser the user's choice on analytics. | Necessary technical | Up to 6 months |
| _ga | Used by Google Analytics 4 to statistically distinguish users and calculate aggregate visits. | Analytics, only with consent | Maximum 395 days in the website configuration |
| _ga_<measurement-id> | Used by Google Analytics 4 to maintain session state and measure interactions with the website. | Analytics, only with consent | Maximum 395 days in the website configuration |
Google Analytics 4
Google Analytics 4 is configured in a consent-based mode: if the user rejects analytics, the Google Analytics tag is not loaded by the website. If the user accepts, Google Analytics may collect information on page usage, device/browser, traffic source and main interactions. Data entered in forms, names, email addresses or other directly identifying information must not be sent to Google.
Blue Eco Line uses Google Analytics for statistical and website improvement purposes, not to send personalised advertising to website users.
YouTube videos
Some pages may include videos hosted on YouTube. The embeds use the youtube-nocookie.com domain and, on public pages, are loaded only after a user click. Before the click, the YouTube iframe is not loaded. After the click, YouTube may process data and set cookies or similar tools according to its own policies.
Managing or withdrawing consent
On the first visit, a banner allows the user to accept or reject analytics. The choice can be changed at any time through the “Cookie settings” link in the website footer. In case of withdrawal, the website updates the preference and attempts to delete analytics cookies set on the domain.
The user can also manage or disable cookies through browser settings. Disabling some cookies or third-party tools may limit some functions, such as playback of embedded videos.
References
For the processing of other personal data, please refer to the Privacy Policy. The data controller is Blue Eco Line S.r.l., Via Faentina 233, 50133 Florence, Italy, VAT no. 06877030483, contactable at info@blueecoline.com.
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