The Vedano Olona company pairs its sustainable brand, Neyeture, with the groundbreaking River Cleaner project of the Florentine startup Blue Eco Line.
What does a startup that wants to fight marine plastic pollution have in common with a newborn eyewear brand of an SME that has worked in the optical sector for over 40 years? The mission: to give nature back its space. Centro Style, an Italian company with established experience in the optical sector, successfully brought the Neyeture brand to market, paying great attention to the sustainability of every component, from the frame to the packaging.2021 marks the union between the brand and Blue Eco Line which, with the River Cleaner project, found a concrete solution to plastic pollution in rivers, the main cause of related sea pollution. The shared desire to give nature back its space, recovering floating plastic waste and returning it to the separate-collection cycle, offers the chance to solve a problem by giving plastic a second life.
For this reason, throughout 2021, thanks to the sales of Neyeture frames with clip-on lenses sold in optical stores around the world, Centro Style will support the River Cleaner project by taking part in the creation of the first automated plant powered by renewable energy to collect plastic from rivers. We are thrilled to see more and more companies in Italy share, support and intend to invest in values such as sustainability and environmental protection. Today more than ever, everyone's contribution is needed to change course, and this collaboration is a wonderful example. Discover all the details of the collaboration at the link